According to Forbes, beauty is a $532 billion industry and growing. With this growth, exciting, new technologies have emerged, shaping the beauty industry. Virtual consults, A.I., and social media are just a few of the advances transforming the industry. You may be wondering, “Is a cosmetology career a good idea?” The answer is a definite yes! Becoming a cosmetologist provides many opportunities and career paths.
Technology Is Shaping Cosmetology
We said there’s a Beauty Revolution happening! Gone are the days of one-size-fits-all beauty. Consumers want haircare, skincare, and cosmetics tailored to their needs, preferences, and goals. Advances in beauty tech deliver personalized options to consumers. These advances continue to shape the future of treatments, tools, and client interactions. If you’re wondering, “What can I do with my cosmetology license,” explore some of the opportunities created by beauty technology.
Virtual Consults and Customization
Consumers can now have a virtual consult or chat with their esthetician or stylist. They can receive product recommendations and regimens based on their needs. Virtual consults offer new opportunities beyond traditional spas or salons for those with a cosmetology license.
Meet with your client from the comfort of your home or office. Use your cosmetology education to become a consultant. You’ll be able to answer client questions and make recommendations virtually.
Social Media Beauty Influencers
Social media influencers play a dynamic role in the beauty industry through tutorials, and product reviews. With Instagram, Youtube, and TikTok, influencers can reach global audiences within their niche. Enjoy sharing new products and teaching others? Consider becoming a social media influencer. Use cosmetology school as a springboard to give you the confidence and knowledge needed.Maybe you’ve been wondering, “what can you do with an esthetics license?” Having this expertise is a great foundation for a social media influencer focused on skincare.
Augmented Reality in the Beauty Industry
Augmented reality apps are being used by the biggest names in beauty, including Redken, Sephora, MAC, and L’oreal. These apps allow users to test drive cosmetics, hairstyles, extensions, brow shapes, and eyelash lengths, all by using a 3D scan of the face. These apps open the door for cosmetology professionals to help develop these types of apps. Cosmetologists can also use these apps to help their clients make informed choices on products and treatments.
Artificial Intelligence (A.I.)
A.I. provides smarter, personalized options to consumers through the gathering and calculation of data. It is being used to customize skincare regimens for consumers using facial photos. Data like weather and air quality, menstrual cycles, and stress levels are input to personalize treatments.
If you’re thinking of becoming an esthetician, imagine having that data at your fingertips to make recommendations for your clients.
New devices used in beauty are influencing treatments in all areas of the industry. Light therapy devices are increasingly being used for hair restoration and skincare treatments. Learning these new technologies can give you an edge in your field.
Is Cosmetology School Right for Me?
Even with the opportunities beauty tech brings, you might still be asking yourself, “Is a career in the beauty industry a good idea?” We’re here to help you find the cosmetology career that’s perfect for you that meets your goals. Check out our website for more information on the amazing programs we offer.