Cosmetology vs. Barbering: What to Know (and How Do They Compare?)

Are you undecided on the path for your beauty career? Don’t feel bad. It’s completely normal to feel that way.

Many students struggle with the choice between barber school and cosmetology school. It’s an important choice and we understand you want to make sure you choose the best career for you.

Fortunately, we’re here to help. Let’s take a look at what you need to know about barber license training and cosmetology school. We’ll also take a look at how they compare.

Read on and find out which one is right for you!

A Look at Cosmetology School

Let’s start by taking a deeper look at cosmetology. When you graduate from cosmetology school, you’ll be well-trained in a wide variety of beauty techniques.

The services you can offer won’t be limited to just hair. You’ll also be able to provide skin and facial treatments for your clients.

Think of cosmetology as a broader area of study. Students at cosmetology school receive training on styling hair. They also learn the basics of makeup artistry, esthetician techniques, and how to become a nail technician.

Cosmetologists can also provide more in-depth hair services than simply cutting hair. Receiving a cosmetology license allows you to perform chemical services. Some of these include coloring hair, chemical straightening, and perms.

These chemical treatments are useful if you want to focus on styling women’s hair.

A Look at Barber School

In contrast, barbering refers to the treatment of men’s hair. Graduates of barber school are trained on how to style men’s hair and also provide beard grooming services. These can include beard trimming, styling, and shaving.

The main difference between cosmetology and barber license training is that barbering’s focus is strictly on hair. Cosmetology is more general and provides training in the areas besides styling hair that we mentioned above.

Are Both Licenses Necessary?

Many students wonder if it’s necessary to get both a cosmetology and barbering license. The short answer is: it depends.

You need to ask yourself what type of services you want to offer. You’ll also want to ask yourself how many services you want to offer.

Some students, when they graduate, choose to be generalists. They open salons or spas that offer a wide range of services. Many will brand their salons as unisex so they can serve both men and women.

Others choose to provide more “niche” services. These students may choose to open a “men’s only” barbershop or women’s only cosmetology spa. 

If you want to attempt to bring in more customers or get more creative with your services, you may want to consider pursuing a double license.

The Beauty Breakdown

There you have it! The final, tell-all breakdown on what separates barbering and cosmetology. Both disciplines indeed have a lot of overlap. But they are both separate disciplines within the beauty industry.

Whichever road you choose will open you up to a large number of clients and a truly rewarding career. There’s no need to feel like you’re missing out if you lack one license or the other.

For more information, or if you have any questions, contact TSPA Delray Beach. We’re more than happy to help guide you on your journey and find the beauty career that’s best for you.

Exciting Beauty Careers For Beauty Lovers!

“Why are you studying to be a hairdresser”? Most of our students have been asked this question by one person or another when they choose to pursue their beauty careers.

The truth is, being a hairdresser is a worthwhile profession. It can be a lucrative one, as well. But there’s more to beauty school than hairdressers, barbers, and nail salons.

There are a seemingly endless number of careers in the beauty industry. You might be surprised to find out what you can do in the beauty industry after graduating from TSPA Delray Beach.

So, if you don’t want to be a traditional hairstylist or barber, and you’re wondering “is beauty school right for me”, read on with us as we look at some of the rarer beauty careers you can look forward to in the job market.

1. Product Developer

Many people who pursue careers in beauty don’t think of product development. But you can use your training to develop the very products you use to style yourself and others. If you have a passion for hair care, makeup, or other cosmetology products, this role might be for you. 

Students who pursue this type of career usually have a passion for concealers, creams, and powders. They enjoy the silky texture of high-end cosmetic products. But that’s not always the case.

In certain cases, product developers get into the industry because they are passionate about developing a specific product. One famous name in the beauty industry built a billion-dollar brand, all because she couldn’t find an existing product that worked for her skin. Naturally, she went on to create her own.

You, too, can have the same opportunity if you choose to pursue a career in beauty.

2. Face Painter

Have you seen the men and women painting tigers and butterflies on children’s faces at Disney? You guessed it. That’s one of many bona fide beauty careers.

If you get joy out of being around children and amusement parks, this may be the job for you.

3. Beauty Care Blogger

Do you have a passion for writing and beauty? Then this is the career for you. Yes, we said career.

Many people don’t think about blogging as a career. It’s viewed as more of a hobby. But, if you are knowledgeable in the beauty niche, you can turn your talent for writing into a very lucrative career.

One of the main ways students do this is by turning their blog into a marketing opportunity. Major beauty brands will pay for advertising space on your blog if you have enough followers. You can also use your blog as an opportunity for affiliate marketing.

You can ask any company you support for affiliate links to their products. Some have them and some don’t, so do your research. But, once you get your affiliate link, you can get paid for promoting these products.

 Every stick of L.A. Girl lipstick or palette of Huda Beauty products you sell through your blog will earn you some money. If nothing else, it’s a great way to support an expensive makeup habit!

 

A Bounty of Beauty Careers

The possibilities are endless when it comes to beauty careers! We’re only scratching the surface with this article. If you have something in mind, contact us anytime

We’ll be able to tell you if your niche already exists in the beauty industry or if it’s even possible. We may even be able to tell you if we have a course curriculum for that type of position.

It can’t hurt to ask! We’re here to do whatever we can to help you along your journey.

A Guide to Skincare as a Wellness Career: Everything You Need to Know

Are you passionate about skincare? You may want to consider pursuing skincare as a wellness career. If you’re considering this path, you’ll want to tune in to today’s article.

Careers in Skincare or Esthetician

This is your ultimate guide to attending skincare school and getting a career in the industry. We have a lot to cover, so let’s get going!

The Demand for Skincare as a Wellness Career

Society is becoming more aware of the wear and tear our skin goes through on a daily basis. This is especially true for individuals who live in colder climates. Brisk winds and temperatures can cause the skin to dry, crack, and age much faster than it otherwise would.

In addition to more awareness, we’re also experiencing another unique phenomenon that’s boosting the growth of the skincare industry. That phenomenon is the Baby Boomer generation.

Baby Boomers make up the largest sector of America’s population. And, everyone from that era is either already at retirement age or will reach retirement age within the next few years. Wrinkles, crow’s feet, and other skincare issues come with the territory at that age.

With millions of people experiencing these issues at the same time, the popularity of skincare as a wellness career is only going to increase. Attending cosmetology school will put you in the perfect position to capitalize on this new wave of potential clients.

Things to Consider

You may be passionate about skincare but have no idea where to start. Don’t worry! We’ve got your back.

To start, you’re going to want to do your research. Make sure you have a complete picture of the skills you’re going to need to complete the job day in and day out. You’ll want to clarify what’s the difference between an esthetician and cosmetology school. You’ll also want to explore ways to work on other skills necessary for the job.

An example would be your communication skills. When you look past what it takes to learn to give facials and other skincare treatments, you’ll realize there is a lot more to the profession. You might find that you’re more in the customer service industry than the beauty industry.

This is where skills like communication and being personable come into play. You can be the best skin therapy consultant in the world. But, if people don’t have an enjoyable experience at your salon or spa, you probably won’t have too many customers.

Enrolling in a proper beauty school is another key part of the process. It will also help ensure you hone the communication and customer service skills mentioned above. TSPA Delray Beach has a wide variety of high-quality courses to get you the training you need for your skincare career.

You’ll also have the opportunity to apply skincare techniques in the real world and network with other future professionals in your industry.

Success in Skincare

Pursuing skincare as a wellness career is a great idea. The number of jobs and opportunities for growth only appear to be going up year after year. You can also take comfort in the fact that you’ll be doing fulfilling work that makes people’s lives better.

For more information on getting started in the skincare industry, contact TSPA Delray Beach today.

Healthcare Workers Changing Careers to Come into the Beauty Industry

Wellness Careers: Why Healthcare Workers are Transitioning into the Beauty Industry

COVID-19 has changed the way people work in more ways than one. Not only are companies gravitating more toward remote work, but employees are considering changing careers as well.

People with a healthcare career are feeling the desire to change more than anyone during these tough times. In fact, 4.3 million people have walked away from their job rather than finding their dream careers.

Vaccine mandates, overburdened hospitals, and other COVID protocols are making it tough for first-responders to do their job.

When healthcare workers get the desire to switch careers, many turn to the beauty industry. Today, we’re going to talk about why that is.

We’ll go into detail about why healthcare workers are switching careers and what makes them choose the beauty industry.

Why Leave A Healthcare Career?

Having a healthcare career is no easy job. And that’s even before the COVID-19 pandemic. Nurses and other medical staff are dealing with the stress of medical emergencies, working long shifts, and having to be on their feet all day.

Many medical professionals are leaving the industry for good. In addition to the stress mentioned above, there are several other factors that are causing nurses and doctors to turn to other fields of employment.

One main reason for looking elsewhere is burnout. Nursing takes a good deal of compassion and the ability to work in a high-stress environment. Many people say it takes “a certain type of person” to be a nurse. 

But a lot of these medical professionals are getting emotionally spent. They just don’t “feel it” anymore. The drive they once had to help others is fading away.

On top of burnout, medical professionals also face a certain amount of boredom. They may feel as though they’re performing the same tasks day in and day out.

Sure, there are other paths you can pursue within the medical field. But lately, when medical professionals look at what their career would look like long term, they decide to go in another direction entirely.

Changing Careers To The Beauty Industry

One of the most popular places for nurses and other medical professionals to land is the beauty industry. Believe it or not, working in the beauty industry has some of the same key elements that a career in the medical field would have.

Business owners in the beauty industry have the ability to help others, be creative, and interact with people all day long. And, depending on your area of focus,  you could get a position in the beauty field that’s closely related to cosmetic medical procedures.

You’ll also find an abundance of opportunities, a flexible schedule, and reasonably-priced training in the beauty industry. Also, many beauticians that come from other industries see the industry as another way to use their creativity.

Many people pursue a career in beauty and wellness and never look back.

Not So Different

Healthcare workers changing careers from the medical field to the beauty industry may seem like night and day. The truth is, they’re not as different as you might think.

Medical professionals can transition to something just as rewarding with much less stress. That seems like a win-win to us!

If you’re looking to get started down the path to being a beauty industry professional, contact TSPA Delray Beach today. We’ll show you everything we have to offer and help you see why switching careers may be the right move for you.

Cosmetology Career: Launch Guide

How to Launch a Career in Cosmetology

Have you always dreamed of a career in cosmetology? Maybe you’ve always wanted to work in the beauty & wellness industry but don’t know where to get started.

If this sounds like you have no fear! This is your go-to guide for a career in cosmetology.

In the following brochure, we’ll outline everything you need to know about your upcoming cosmetology education. If you’ve ever wondered, “what do I learn in cosmetology school?”, this is the article for you.

Let’s get into our quick rundown of what it takes for you to become a cosmetologist.

A Career in Cosmetology Curriculum

TSPA Delray Beach focuses on making sure all of our students are ready for the real world. The beauty and cosmetology business is fast-paced. We make sure our students have all the know-how they need to reach the top of their industry and stay there.

Here are just a few of the amazing topics you’ll learn about during your time at TSPA Delray Beach.

Graduate Salon Ready

Part of being successful in a career in cosmetology is networking. How can people use your services if they don’t know you? We teach our students all about marketing themselves and marketing their services.

Students will learn how they can take advantage of all TSPA Delray Beach has to offer. You can get involved with campus events to help get your name out there and find the private salon of your dreams.

Students will also learn about booking and prescribing products as they go through all 4 levels of our top-notch curriculum. Our goal here is for our students to leave TSPA Delray Beach ready to run a business. And, there is much more to that than just providing beauty services.

We’ve worked with Redken to make sure you get everything you need to graduate salon ready!

Grow and Handle Your Book of Business

Getting clients is only one-half of the story. Keeping them is another. We teach our students cutting-edge marketing strategies to help grow their salons. We also teach them everything they need to know to keep customers coming back for more.

It takes more than a great haircut or beauty treatment to keep recurring clients happy. Learn all that and more as we teach you “your book of business 101“.

Beauty for the Modern Age

The beauty landscape is constantly changing. And, unlike most industries, it’s changing on multiple fronts. New hairstyles and treatments are constantly coming out.

Our instructors are trained in the latest styles and trends to help you make your mark in the industry right after graduation.

Technology is also changing the way the beauty industry works. Some of the biggest names in the industry like Huda and Sephora have started from humble beginnings in the “beauty blogosphere”. You’ll have the opportunity to learn alternate avenues in the beauty industry you may not have thought of.

Our goal is to help you conceptualize your role within our amazing industry. We’re going to get you ready for the beauty revolution!

Paying Your Tuition

If you’re interested in attending our cosmetology school but think it’s out of reach, think again. TSPA Delray Beach provides personalized assistance in exploring all available options to help with the cost of your career education.  Once you leverage all scholarship or grant programs available for those who qualify, you’ll be surprised how close you actually are to your dream.

 

Your Future Is Waiting

So, what are you waiting for? Your career in cosmetology is only a click away! We’re excited for you to get started and can’t wait for you to start this life-changing journey.

If you have any more questions, you can always contact us at TSPA Delray Beach. Our friendly staff is more than happy to give you any information you need.

Cosmetology Career Guide

Becoming Your Best You: A Guide

BEAUTY: The Best Industry For Artists to Be In.

If you’ve made the brilliant decision to immerse yourself in the world of beauty, then you’ve elected to become an artist whose work is always on display.

What a thrilling thought! 

Those that understand this concept also appreciate the value of being the very best version of themselves in a fast-paced and fluid industry. What do you need to know to ensure that you not only follow your dreams but enjoy the journey?

The best career in the beauty industry starts with you. Here’s an overview of what you need to know, be, and do in order to enjoy lasting success in the beauty and wellness industry.. 

Your Quiver of Soft Skills

Expanding on the critical topic of getting to know your client includes unpacking a fascinating list of soft skills that you can develop to grow within your chosen field. Soft skills are patterns of behavior that dictate how you deal with people and pressure. Many of these highlighted below can propel your beauty career to new heights if you diligently pursue them.

Superior Communication

Active listening means being engaged and present with your client. It involves hearing what they are saying, but also what they’re not saying. Pay attention to body language, voice tone, eye contact, and word choice. These cues come together to give you a thorough understanding of who they are and what they want. 

In the same way, communication from your side during an appointment, such as telling your client what you’re doing and why, tends to build trust and rapport. It also positions you as an authority in your field and a consummate professional.

This makes a beauty consultation meaningful and helps you to deliver exactly what your client wants.

Constant Learning

The beauty industry moves quickly and trends shift swiftly. With new products and techniques becoming available almost daily, it pays to embrace a mission of lifetime learning. Advanced training to upskill, thoroughly understand and prescribe products, and expand your beauty portfolio makes you valuable to your clients and your team.

Being the best you is to focus on continual growth and learning. Take time to join and participate in courses that challenge you, meet like-minded people, and share your knowledge and insights. 

Personal Management

Here are soft skills that are not industry-specific but that make you an invaluable team member and the best in your field:

  • Excellent time management 
  • Honesty and transparency
  • Adaptability
  • Organization
  • Collaboration
  • Problem-solving

Marketing Your Business

You may offer the finest beauty services in your area, but if nobody knows about you, then you’re winking in the dark, so to speak.

Successful marketing entails knowing your audience and creating regular, engaging content to pique their interest. Today’s host of social platforms offer an excellent way to build your brand and display your personality in a fun, appealing, and professional way. 

The Best Career Starts Here

Beauty is simply the best career for artists who are keenly focused on changing their clients’ lives for the better, and who want to make a tangible difference to people.

Whether you’re new to the beauty industry or you’re considering upskilling yourself, you’ll agree that it all starts with a proper training foundation with a reputable academy. TSPA programs prepare students for much more than passing state boards. In addition to the salon training that we offer, we also provide the business and marketing skills that top salons and spas are looking for. 

Take a tour of TSPA to see how different it is from other beauty schools.

How to Interview a Beauty School: 7 Questions You Should Ask

Your Future is Worth A Great Tour!

Interviews are a two-way street! It’s an important fact to remember when you’re looking at potential beauty schools and thinking about taking campus tours.

Pursuing your dream of applying to beauty school is an amazing journey. It’s an exciting time, and you should enjoy the ride. 

However, you mustn’t get caught up in the wave. We know a lot is riding on your beauty school interviews and beauty school tours, but don’t lose sight of the fact that these schools have to be a fit for you, too. It’s not just about whether or not you’re a fit for them.

In this article, we’re going to cover seven questions you should be asking when interviewing a beauty school.

Asking these questions will help you to determine if the school is the right fit for you, and it may even help you increase the acceptance rate of your applications.

Read on to learn an arsenal of tips for applying to beauty school.

1. Can You Tell Me More?

This is the first, and most obvious question. It’s easy to get silent and nervous when you’re sitting in an important beauty school interview.

Don’t just go through the motions, answer their questions, and then leave. Your interview should be a dialogue, not an interrogation.

Asking this question is one of the easiest ways to get your interviewer talking. Ask them to tell you more about the school. Ask how many teachers they have on staff. Ask the size of the total student body. 

What is the average class size? It’s also important to know the ratio of students to teachers, but asking the class size will get you this information.

Also, you’ll want to research if there have been any complaints filed against the school with the State Cosmetology Board or local trade organizations.

You’ll also want to ask about the school’s safety. If you’re attending classes at night, this is especially important. Student parking, housing (if you’re attending school out-of-state), and other logistical questions are important to ask as well.

2. Are You Accredited?

Making sure a school is accredited, and researching when they last updated their accreditation requirements is important for a few reasons.

First, you don’t want to be attending some second-rate beauty school that ends up being a scam. You’ll end up wasting a lot of money, and be no further along toward your dream career.

Secondly, you want to make sure their accreditation is up-to-date. Most people think schools become accredited once and that’s it.

This isn’t the case at all. A school with a good reputation should be taking the steps to keep its accreditation current. A school should be re-evaluated every six years to keep its standards current. So, ask when the school was last evaluated.

3. What Is Your Placement Rate?

This is probably the most important statistic a school can give you. 

Why does anyone go to college or get a certification? To get the job they want, right?

Well, that’s exactly what the placement rate will tell you. It’s the representation of how many students are getting placed into jobs in their chosen field upon graduation.

We can’t stress this stat enough. It may be the biggest contributing factor in ensuring you a successful future, and yet, so many aspiring beauty school students aren’t asking about it.

Placement rate. Don’t forget about it!

4. Hands-on Experience?

One of the things you don’t learn in high school, that you’ll find out in the real world, is you want to learn from people that have already done what you’d like to do. This is no different in the beauty school world.

If you want to go into a certain niche of cosmetology or esthetics or specialize in a certain treatment, why would you learn from someone who has no idea how to do it?

You wouldn’t. So make sure the school you go to has teachers with hands-on experience in the area you want to specialize in.

There’s no teacher like real-world experience.

5. What Does Your School Cost?

The cost of attending a cosmetology program depends on which school you attend. However, the average cost is anywhere from $8,000 to $18,000. That cost is to complete a full program that can be 10-18 months long.

Don’t be afraid to ask your interviewer to explain the cost of attendance to you. Especially if it is higher or lower than most of the other schools you’re researching.

Also, it’s important to note that cheaper isn’t always better. “You get what you pay for” is a life rule that’s true more often than not. Sure, you may pay more up-front, but your results will be better in the long run.

There are also scholarships and financial aid available for cosmetology programs throughout the country. The amount of aid varies, and the program you attend has to be accredited, but there is help available.

This means your dream cosmetology program may be more accessible than you think.

6. Will I Get to Work With Real Clients?

Just like there’s no substitute for hands-on experience when it comes to your teachers, there’s also no substitute for it when it comes to sharpening your own skills.

Many beauty programs will offer mannequins to practice on when you’re first starting. While they are a great practice ground for learning the basics, eventually you are going to want to hone your skills on real, live, in-the-flesh clients.

7. Can You Tell Me About the Curriculum?

You’re going to be spending the majority of your time, over the next ten to eighteen months, learning the curriculum this school has for you. You have every right to ask the person interviewing you to explain what you are going to be learning, and how it’s going to be taught.

Most cosmetology programs with good reputations do a great job of this. In fact, they will have something available for you to read outlining their curriculum and your path through the program from Day 1 up until graduation.

Even if they do provide you with something like that, it’s still in your best interest to ask deeper questions about what’s going to be covered and how it’s going to be taught.

How Far Do You Go?

One of the first things you’ll want to ask is “how does your curriculum go beyond the State requirements?” Yes, there are minimum requirements needed to practice in every State. But you want a program that is going to prepare you beyond that.

The program you choose should be keeping up with the latest trends and developments in the beauty industry. Our staff at TSPA does a great job of that.

You will not only learn what’s necessary to pass your State exam, but you will learn the newest techniques and trends to put you lightyears ahead of other graduates in your field.

What Is the Structure?

The other important question you’ll want to ask is “how is the curriculum structured?” Cosmetology programs are typically structured one of two ways. The curriculum is either modular or foundational.

With a modular curriculum, there is no exact “starting point” or “beginning”. Whenever you enroll, you start to learn with whatever is being taught that week.

In this type of structure, students are also constantly moving in and out of the classroom. New students are enrolling and older students are moving out of the classroom environment.

The foundational method allows all students to start with the same information and build from there. Instructors teach basic skills until students master them and establish a solid foundation.

At that point, students start to build more complex skills on top of the base of fundamentals that is already there. With a foundational curriculum, students learn the necessary steps of a procedure from start to finish and they also develop a sense of community.

They go from class to class, skill to skill, with the same group of students. This helps students build lasting friendships, and connections within the industry when they graduate.

Bonus Question for Your Campus Tours

We feel like we gave you seven solid questions to get to the bottom of how each beauty school measures up. But, we’re feeling generous so we have a bonus question for you.

What’s the Word on the Street?

Accreditation, outlining the curriculum, and telling you the scope of hands-on experience you can expect are all well and good, but what are people saying?

You want to see what other salons and spas are saying about the performance of school alumni. Can graduates from this school hang in the real world?

Do they have all the necessary skills? Do they know all the necessary treatment procedures? Are there things this school’s graduates are lacking?

You may not be able to get a straight answer to this question directly from your interviewer. That’s fine. Call around to local spas and salons on your own and see what’s what. 

Word of mouth will quickly tell you the full story.

Out-riddle the Riddler

Now you have some real firepower to use during your beauty school interviews or campus tours. Remember, they need to work for you as much as you need to work for them. Don’t get intimidated, and don’t be afraid to ask them to show their worth.

We know what we’ve got at TSPA, and we’re happy to answer any questions you may have. We welcome you to put us to the test!

If you have any more questions about our programs or want help getting started with the enrollment process, give us a call or visit us online today.

Wondering What To Ask At Your TSPA Delray Beach Beauty School Tour? We have 7 Questions You Should Be Asking That Will Put You In The Driver's Seat During Your Next School Interview!

5 Best Tips For Becoming a Hairstylists

Tips On How To Stand Out In The Hairstyling World

As of 2019, there were more than 558,000 hairdressers, cosmetologists, and hairstylists in America.

If you’re looking to set yourself apart from others that work in the hairstyling industry or want to join them, you need to check out the professional hairstyle tips we’re about to share with you.

Along with these tips, you’ll find strategies on how to become a successful hairstylist and cosmetologist.

1. Have Your Business Card Ready

The only way to gain business as a hairstylist is to attract the right clients and advertise your services. For this reason, the first tip we have to offer you is to always have a business card on hand.

No matter where you are, you’ll have a card with your contact information ready to give to potential clients. You should also take advantage of social media and create accounts to advertise the work you’ve done in the past.

On social media, your work will speak for itself and help you to attract more clients.

2. Solid Marketing Plan

Above we mentioned having a business card ready at all times, but that’s not the only tool you should have in your marketing strategy. We recommend that you take some time to decide what type of clients you want to attract to your business.

Once you’ve got a better understanding of your ideal client, you can take the time to ensure that all forms of marketing you’re using are geared towards them. Ensure that your branding speaks volumes about who you are as a hairstylist and what you’re able to provide to clients.

3. Continue to Educate Yourself

Even after you’ve graduated from cosmetology school, there’s always something you can do to become a better hairstylist. We recommend that whenever the opportunity presents itself, you should always take the chance to gain more knowledge and get more training.

The hairstylist industry is changing every day, which means you need to stay updated on the newest trends and perform them correctly. The more time you spend learning, the more confident you’ll be when performing these services.

4. Detail Your Process

When clients know what you’re going to be doing during their appointment, it helps them place more trust in you. This is one of the best hair tips we have because there are many times in history when a hairstylist began the process of doing a client’s hair, and the client had no idea what was going on.

Not only is this a bad practice, in the end, but your client could also potentially be upset with the results of the process. By communicating from the beginning, you clarify what will occur, and the client can change their services if they need to.

5. Be Professional 

It’s easy to become relaxed in the salon atmosphere and give in to the temptation of gossiping and talking loudly. You might be having fun, but this doesn’t say that you’re professional.

When you’re at work, always ensure that you act professionally by doing things like:

  • Getting to work earlier
  • Keeping your workspace clean
  • Help other stylists when possible
  • Dress appropriately
  • Handle clients with care

These things speak volumes about who you are as a stylist. It’ll also help you retain and gain more clients.

Hairstyling 101: Tips You Need to Know

Several tips can help you get better at hairstyling, like always have a business card with you. And don’t forget to jump at any chance to get more training and continue getting better at your craft.

If you’re looking for a place that offers advanced training, contact The Salon Professional Academy. We’ll teach you a whole range of hairstyling techniques guaranteed to make you a better hairstylist.

Tips to become successful in the hair industry

Self-Promotion: 5 Tips on Marketing for Hairstylists

Separate & Differentiate Yourself: Stand Out in Your Industry

Marketing your business the right way can help you grow your client base and continue to build a name for yourself as a hairstylist. Yet it can be tough to know exactly what type of posts are best and how to build a professional social presence.

We’ve put together the best tips to help you learn marketing for stylists. New students can learn and grow from these concepts, and alumni can also use these techniques for continued success in their businesses.

Let’s get started!

1. Know Your Audience

While marketing businesses online is a tricky task, knowing what audience you’re speaking to can help you build your posts.

Who is your ideal customer? What do they like? What motivates them?

Once you know for sure who you’re marketing to and trying to attract, then you can tailor your posts to fit. Frame your ideas based on who you’re talking to, and your posts will work better.

One more bonus: when you find those clients who are good for you, it’s exhilarating for you as a stylist. You look forward to helping them with their hair goals, and it gives you the passion to continue learning and growing your skills.

2. Set Goals: Marketing for Stylists

Why do you want a social account? Staying relevant is important, but get specific with your goals.

Are you trying to market different hairstyling products? Are you hoping to bring in new clients? Would you like to book your appointments full every day?

With your specific objective in mind, you can tailor your posts to fit. Before you post something, consider how well it aligns with your goals, and edit accordingly.

3. Switch to Business Profiles

While you may work for a local hairstyling company, you shouldn’t always post under the salon’s accounts. Set your own hairstyling social media accounts, and make sure they are business accounts. It’s important to grow your own name as a hairstylist separate from the salon.

Keep in mind, your accounts and your posts should all be public when you have a business account. You’ll have a bigger reach that way, and you won’t exclude any potential customers.

4. Streamline Your Aesthetic

As you create more social media marketing posts, you’re building your brand. The accumulation of posts adds to your public image, which you can curate and grow.

Take some time to envision what you want your brand to look like. Keep this overall aesthetic in mind as you choose photos to post and build your reputation.

5. Add Human Interest

Whether you’re building a business website design or social media personality, you want to make sure you’re not posting only hair pictures. Add some human interest so that your clients get to know who you are as a stylist.

Talk about what interests you about hair, what colors you love, and your favorite parts of the day. Add some posts that tell about who you are as a person, too, from your pets at home to your favorite Starbucks drink and other quirks. Your clients will love feeling like they know you, and they’ll keep coming back.

Growing Your Business

Social media marketing for stylists can be tricky to master. Whether you’re still a student or you’re an alumnus of TSPA, the tips above can help you build your personal brand and market to the ideal customer.

For more on graduating salon ready, check out our other blog posts or enroll today to get started in a beautiful career!

sel promotion marketing guide for hairstylists

Book of Business 101

Your Guide to Getting More Clients

As with any business, clients are essential to keeping your business afloat. This rings even more true in the beauty industry.

Whether you’re a hairstylist, esthetician, or barber, your business relies on nurturing client relationships. You chose a line of work that provides the most personal artistic growth for you while serving clients you love.

Your business thrives when your clients return.

That’s why your beauty business should keep a book of business. If you’re wondering what that is or how to be successful in the beauty industry, this article is for you.

Building Your Beauty Brand

The first thing you must do is shift your mindset. Yes, you may be running a successful salon. You might be building a successful spa. 

You are a business, but you are also more than that. You own a beauty brand. This is one of the biggest beauty industry success secrets that will help you go from good to great.

So, what distinguishes a beauty business from a beauty brand?

A beauty brand has a mission statement for why it exists. A brand has certain values that it stands for.

To help you define your mission statement and values, try to answer the following questions:

  • What’s the story behind your business? Why did it start?
  • Why did you get into the beauty industry?
  • What are things that you hope to achieve through your service or your brand?
  • What kind of clients do you want to work with?
  • How do you want every person that sits in your chair or lays on your spa table to feel?
  • What are things that don’t resonate with you, your service, and your brand?

The answers to these questions will help you to elevate your business and better define your beauty brand. Feel free to take a moment to gather your thoughts.

Work With Exclusive Clientele

One of the great things about being a beauty service provider is that you can build a loyal clientele.

As you move from being a business to building a beauty brand, your clients will follow you everywhere you go. When you’re developing beauty lines or products, they’re first to vouch for you.

That’s the impact of branding. You are one of a kind.

To help your brand grow, keep a book of business containing your most important clients.

These are the people whom you wake up in the morning and look forward to serving. They inspire you to be your best—to grow as an artist. You do what you love by serving them the best you can.

Keep them close. They remind you of your why and keep you on the right path.

Tips On How To Be Successful In The Beauty Industry

Running a successful salon and building a successful spa depends a lot on how you nurture client relationships.

You want to relate to your clients and you want to engage with them. But there are certain topics that don’t fare well on the chair or table.

Avoid talking about personal life conflicts, politics, religion, sex, and other taboo topics.

Instead, opt for topics that excite your clients. Ask about their hobbies or where they would like to travel. Ask about TV shows, music, and concerts they enjoy.

You want your clients leaving your chair or table feeling more positive than before they came to you. Keep that in mind when you engage with your clients.

Chase Your Prosperous Beauty Career

Are you ready to pursue a career that is both financially and artistically rewarding? Does the thought of waking up every day and doing what you love excite you?

Come join us at The Salon Professional Academy Delray Beach to learn the skills needed on how to be successful in the beauty industry.

We offer scholarship opportunities and grants to help jumpstart your beauty career. Come check us out in person!

What are you waiting for?

Your dream career is waiting for you.

Book of Business